Malevolent Phantom
Target Audience
This table shows the
viewers that went to watch cabin in the wood, this film gives a general idea of
our target audience as this film has a similar concept to our opening scene. Our
film is certified 15 so we’re targeting viewers who are teenagers and adults in
their 20’s. The table shows that the film was popular among the age range 15-24
which suggests that this age group is suitable for our target audience. As our
film is a horror genre it’s targeted towards the male viewers because they
enjoy the thrill and the feeling of being scared however the female aren’t
interested. The table supports this because there was double the amount of male
viewers to female viewers. Those who went to watch cabin the woods were mostly
in the upper middle class so our target audiences are those in C1 and C2. 
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