Thursday, 1 January 2015

Malevolent Phantom - Questionaire





Malevolent Phantom

Questionnaire






Age: _ 0-10  _ 11-15  _ 16-20  _ 21-30  _ 31+
Gender: _ Male  _Female

How often do you watch horror films?
What aspects of horror do you like?
Chase _
Suspense _
Darkness _
Jumpy bits _ 
Blood _
Clowns _
Other _________

What other genres do you like?
-
-
-
Why do you or do you not like horror?
-
-
How much fear do you like from horror
Hiding behind the sofa - 1 - 2 - 3 - 4 - 5 - No fear at all

Horror is the best genre
_ Strongly agree
_ Agree
_ Not sure
_ Disagree
_ Strongly disagree
What's the best setting for horror?
_ City
_ Woodlands
_ Abandoned house
Whats your favorite horror film + Why?
-
Results
0-10 = 9%  16-20 = 72%   30+ = 19%
Male = 28%  Female = 72%

45% of people said they never watch horror films which is interesting as that's almost half, but it's what I expected as personally I don't see the appeal of horror and so never watch them but I was stunned to see almost half of the people questioned felt the same. 

Interestingly it wasn't just the males who said they watched horror the most which subverts from the stereotypes that horror has a mainly male audience as a quarter of females also said they watch lots of horror films. An anomalous result was one male saying he never watched horror films (subverting from stereotypes) but another independent factor that influenced this was his age as he was only 8 and therefore the horror films were probably not age appropriate for him, unlike comedy or children's films.

The two most popular features people look for in horror films were chase and suspense, this is what i expected as they are the cliche parts of a film that make it a horror film. Blood was only said 19% of the time which surprised me as I thought more people would look for that in horror, also tension was only said 9% of the time when I thought it would be more, but it is similar to suspense, which was said 36% of the time, so maybe these two aspects were too similar - therefore for next time I would make the choices more distinguished. Chase was the most common aspect with 63% of people saying they looked for it in a horror film, this is something that we can use to our advantage and include in our film to appeal to a larger audience and make more people want to see our film.

When asked what other genres people liked, so we could include the aspects of other genres people like to create a more appealing film to a larger audience, Comedy was third most popular with 36% of people saying that was another genre they liked - this doesn't really help us as we feel it would be quite hard to incorporate a comedy aspect into our horror film, this is something we will have to consider at a later date but I feel it's something we won't end up incorporating in our film. Action was the most popular with 65% of people saying that was the other genre they liked, interestingly this was most popular with people who also liked horror suggesting they like the physical side of horror, the chase, the murders etc. This will help us when making our film as we now know to attract a larger audience we should include a physical side of things, as previously established people do like a chase scene so to optimise our films attraction to people. Romance was also a common favourite genre with 62% of people saying they also liked this genre, but this may not be relevant to us as people who said they liked romance didn't like horror so it wouldn't actually be combining the two things people love. On the other hand though we could maybe attract an audience of people who are not usually the sort who go see horror by incorporating a romance side - something they like.

Most people like either a 4/5 or 1/5 scare factor - the 1/5 was suggested by people who don't like horror and don't like being scared so probably wouldn't come see our film anyway so their results should be disregarded as we should focus on horror enthusiasts (people who will actually come to watch our film). Therefore we should maybe go for a high scare factor (4/5) to please the horror enthusiasts as although it would be good to attract a larger audience by appealing to people who don't like horror as much and want a 1/5 scare factor, in doing so we would isolate and exclude our pre-built horror enthusiast audience so I think we should entice them in other ways that don't exclude the main part of our audience. 

60% said woodlands was the best setting for horror with 40% which is interesting as we had anticipate to use woodlands as we thought it was most mysterious and, for production purposes, most accessible and easy to acheive a tense atmosphere in. As I thought 0% of people thought a City was the best setting for horror - this is probably because its far too open and too many people so it's hard to be isolated. Also, it's quite bright and open and if you film at night it may be more eerie but you'd have to find a suitable camera and you wouldn't be able to see the beauty of the city your'e in - therefore making it almost pointless to film there.

Overall this questionaire was helpful in identifying what people look for in horror and the aspects/location to include in our film.

Consideration of representation in your film and stereotyping


Malevolent Phantom

Representation of Stereotypes




In majority of horror female character are seen as the damsel in distress and usually are attacked by a killer within the opening of the movie. The common stereotypes in horror movies are dumb blondes; they are represented as an innocent, vulnerable and naïve character. The character Lucy subverts the looks of the dumb blonde however she conforms the representation as she’s easily manipulated. This character helps build suspense especially because of her behaviour.



The antagonist is represented stereotypical malevolent phantom that lurks near the main character. It preys on the protagonist until it finds the right time to attack and kill her. The appearance is unknown in the beginning of the film as it is wearing a big black coat which covers its face so they audience can’t make a connection with them. This character has a huge impact in the horror film because it strikes a fear into the audience.  

Documenting of Influences On production



Influences of production  

Malevolent Phantom

During the production of the Malevolent Phantom, many things influenced our choices as to the direction of the way we wanted to take our film. A film which inspired us to go with horror as a genre was 'The Cabin in the woods'. This film uses a setting similar to our own and has the same target audience; although the plot was slightly different we felt this gave us an understanding of what to include to make our film suit the horror genre and the typical male dominated audience which would be our main focus in terms of target audience.


Another film which influenced our film was 'Scream' as we used the same fear of the unknown aspect which we thought would engage our audience more with the film. In scream when a character dies it usually takes place in a remote location, this was an idea in which we imitated and used in our film Malevolent Phantom. Both films gave us different ideas and themes that we incorporated in our film to appeal and suit our audience.



The costume of the actors was not an influence from a specific film. It was an idea we saw featured in many horror films, this where the antagonist where dark colours to camouflage into the darkness. Films such as scream use a the antagonist with a black costume as this emphasises that the identity of the antagonist is hidden and increases the tension and makes the audience more fearful. The costume of the protagonist wearing a bright light coat was to show the innocence of the character and make her stand out from other characters, this was not really an influence from a film but rather a decision we all felt was necessary to give the protagonist most prevalence the shot.



As a group we thought of many settings which all were similar as they were in a remote location, this idea we was influenced by other horror films which always feature a remote location as the setting. This type of setting creates tension and hints that something will happen. The audience are always left not knowing what is going to happen as this presents a mystery as its unknown and usually deserted. As the setting does not contain other people this means when the victim dies, no one be there to hear the screams.



The characters we hope to include will be the stereotypically innocent young girl who finds herself trapped in a dangerous situation which she will regret. She comes with the not so stereotypical antagonist whose identity is unknown and is known as the Malevolent phantom. The young girl stereotype has been influenced from a number of films; this is a major connotation of the horror genre.

Relevant Online Tutorials and Comment


Malevolent Phantom
Editing

For the initial draft edit of the opening of our film we used Sony Vegas software to edit purely because I have used it before and find it easy and comfortable to work with, also its on my laptop at home so I could edit the film outside of school. It will be good in giving us a simple, clear idea of what our project will look like all edited together and what parts we may need to re-film or change to make it look more professorial. After Christmas we may choose to re-edit it in adobe software to get a more sophisticated look to it with more developed features so I will look at tutorials for how to use that software to the best of my ability. I have used Sony Vegas for a few years now and have developed my skills whilst using it so I didn't need to watch any online tutorials on how to work it but just to refresh my memory I quickly glanced over a few tutorials to develop my skills even further and looked over the basics again (mainly the keyboard shortcut keys as it makes life a lot easier.) 




This video goes over the basics and gives newbies a clear idea on how to do the most simple editing, when I first started editing this would have been helpful, so to refresh my memory on how to edit using this software was perfect.



When you're editing it can be quite tiresome to keep having to use the mouse to click things and perform simple tasks when having a keyboard shortcut would be a lot easier. This video quickly sums up the basic Sony Vegas shortcuts to make editing even easier.




The other software we will use after Christmas to create a more professional look to our film is adobe, I have never used this software before and therefore will research into it to find out how to use it to the best of my abilities. The video above helped me to learn the basics of this adobe software so I now feel more confident in editing our film footage in it. I think between now and after Christmas it would also be helpful to learn how to do opening titles as it will create a more professional look for our film.

Film Brief


Film Brief
Malevolent Phantom


People are being followed home late at night, targeted when they are alone and frightened -  and there's good reason for that fear. A serial killer is on the lose and destroying peoples lives across the country, having slipped out of America and come across the pond he seems adamant on picking people out and providing them with a gruesome death. With a mysterious background and an ever growing list of the dead do you choose to run and hide from this malevolent phantom or instead get to the bottom of why all these innocent people have been brutally murdered. As innocent Lucy wanders alone through the woods there's a rustle in the trees, but why is she being targeted? With more and more stories of murders dominating the news has Lucy gone too far to get to the bottom of it all and will her name be added to the list of the dead. Is there more to this story than first meets the eye and are these people really innocent at all?

Overview:
The story centers on a young girl called Lucy (16) who is being targeted by this malevolent phantom, the start of the film is her lonely walk through the woods where she is grabbed by this creature before it then flashes back 48 hours.  The audience then spend the majority of the film living this 48 hours with her and finding out about this malevolent phantom, Lucy's background and all the victims this malevolent phantom has already claimed. As the film progresses you learn more and more about this malevolent phantom and how all the people he targeted may have a fundamental link between them and may not be so innocent after all.

Interview With Actors - Chloe Hicks + Conor Nelson


Interview With Malevolent Phantom Cast

Starring:
Chloe Hicks as Lucy 
Conor Nelson as Malevolent Phanton

Interviewer: Amy Knight 
Camerawomen: Rashmi Sen




Friday, 19 December 2014

Audience Research


Malevolent Phantom

Target Audience




This table shows the viewers that went to watch cabin in the wood, this film gives a general idea of our target audience as this film has a similar concept to our opening scene. Our film is certified 15 so we’re targeting viewers who are teenagers and adults in their 20’s. The table shows that the film was popular among the age range 15-24 which suggests that this age group is suitable for our target audience. As our film is a horror genre it’s targeted towards the male viewers because they enjoy the thrill and the feeling of being scared however the female aren’t interested. The table supports this because there was double the amount of male viewers to female viewers. Those who went to watch cabin the woods were mostly in the upper middle class so our target audiences are those in C1 and C2.